www.cmowilson.com ½

cmowilson@gmail.com

CMW PROJECTS Los Angeles, CA

Creative Media Marketing and Sales

Create custom campaign solutions, business development, pitches and case studies for brands, media

agencies, startups and SaaS platforms. Highlights:

• Captiv8: Business development and C-Suite pitches, including The Partnership Strategy Playbook,

Connecting to the Creator Economy, Unlocking Niches & Community, and Translating the Metaverse.

• Giant Spoon: Creative Media ideas and executions for key clients. Highlights: Cash App + Overtime

Elite Gen Z financial literacy series, TIAA 2024 big idea media planning.

REACH AGENCY Venice, CA July 2022-June 2023

Partners & Innovation

Managed departmental teams and lead strategic, operational and financial workflows for developing ​award-worthy social video and influencer marketing campaigns for Nestle, Clorox, Google and Microsoft. ​Highlights: Increased and diversified client roster with 3 net-new Fortune 100 clients, increased agency

revenue by 23% YOY, increased internal team personnel by 53% YOY.

CURIO DIGITAL Los Angeles, CA Sept 2021-Dec 2021

Head of Partnership Strategy

NFT startup; developed and pitched NFT (non-fungible token) and virtual community strategies around ​officially licensed Entertainment IP (music artists, movies, TV, gaming, graphic novels) on the Ethereum

blockchain.

Highlight: Successfully closed a six-figure NFT partnership with LL Cool J and Rock the Bells IP.

SONY PICTURES TELEVISION Culver City, CA Jan 2021-Aug 2021

VP Brand Partnerships, Franchise Marketing (Consultant)

Connected premium brands with SPT series including Cobra Kai, The Boys, Woke, Better Call Saul and ​Breaking Bad, and drove incremental studio revenue and exposure. Brand packages included in-show ​integrations, promotional marketing partnerships, custom content, licensing, and location-based ​entertainment. Collaborated across SPE business groups (theatrical, experiential, licensing, business

development) to ensure brand partnership activation and revenue recognition alignment.

Highlights: Cobra Kai licensing partnership with Pley Beauty (Peyton List) for limited edition Cobra Kai

Collection, The Boys Season 2 + State Farm in-show integration.

POP TV (A ViacomCBS Company) Playa Vista, CA

Vice President, Integrated Marketing & Partnerships

INTEGRATED MARKETING: Supported the network’s revenue generating efforts by developing unique

strategic advertising and media marketing partnerships

• Produced annual Upfront presentation and quarterly updates for C-Suite and Sales teams

• Executed multiple on-air brand partnerships.

Highlights: Lysol + Schitt’s Creek “Motel clean”, Zillow + Schitt’s Creek “Out here”, Edible

Arrangements + Nightcap “Snack”, Zillow + Hot Date “No. no. Yes.” Activations over-delivered

viewer impressions and generated +$20M-$35MM ad revenue per year

EXPERIENTIAL/PARTNERSHIP: Concepted and produced Pop’s first experiential pop-up, “Visit Schitt’s Creek”

• LA and NY pop-up experience; collaborated closely with show creators, experiential designers and

creative teams to recreate some of the show’s most memorable sets and moments

• Created Pop’s first social AR filter, “Moira’s Wigs,” for the experience, Pop’s first Omaze fundraising

campaign with Dan Levy, developed a new event sponsorship category and revenue stream, and

secured State Farm as the official event partner

Highlights: Generated 88+ national press placements and 2.6B+ press and social media impressions,

exceeding the estimated marketing activation impression benchmark by 250%, and contributing to

the highest season premiere ratings for Schitt’s Creek

INITIATIVE (IPG Mediabrands) Los Angeles, CA

Senior Director, Content Strategy

Led a team of 4 direct reports and stewarded first-to-market cross-platform campaigns, tentpole award

show partnerships, and original digital media partnerships for key Initiative media clients.

Highlights:

• Primary lead on Kia’s first-to-market, multi-year sponsorship of the YouTube Music Awards, delivering

73MM+ video views, exceeding the estimated 27MM campaign flight views

• Primary lead on Snapple’s ‘big bet’ cross-platform summer media campaign, #LOVESNAPPLE with

NBCU, delivering 1.6B+ gross impressions, exceeding initial benchmark of 300MM gross impressions

• Developed and executed Honda Motorcycles’ first custom digital content series with Vice Media (“Off

the Map”) and The Onion (“Wolf Rider”), resulting in increased brand awareness and purchase intent

• Co-created bi-monthly media trend “Intelligence Reports” with Giant Spoon for Amazon Studios,

which informed quarterly and annual media strategies

MICROSOFT ADVERTISING New York, NY

Creative Experiences Director

Senior strategist and producer of custom marketing experiences across Microsoft's platforms (MSN, ​Windows 8, Xbox) for top Fortune 500 brands. Produced new platform marketing opportunities for media

holding companies on Windows 8.

Highlights: Delta + Windows 8 parallax experience, Toyota + Andrew Zimmern “Appetite for Life,” Windows

Phone + MSN/Xbox “Are You Fast” series.

ZENO / MATTER (Daniel J. Edelman, Inc. Company) Los Angeles, CA 2009-2011

Director, Branded Entertainment

Branded Entertainment partner to The Clorox Company and spearheaded many firsts.

Highlights:

• Original online content series partnership with Disney, The Possibility Shop

• Clorox’s first scripted digital ad network series, Supermoms

• Clorox’s first cross-platform integrated media partnership with NBC’s original series, Parenthood

DAVIE BROWN ENTERTAINMENT (The Marketing Arm) Los Angeles, CA

Account Manager / Senior Account Manager, Hewlett-Packard, Nokia

Created media partnerships for tech clients HP ad Nokia with top Hollywood production studios, talent

and tech leaders.

Highlights:

• Lead Project Manager for HP’s Sundance Film Festival partnership, delivering and managing HP

presence at Official Sponsor locations and coordinating on-site HP media experiences

• Lead Project Manager for HP's sponsorship of the Best of Both Worlds Hannah Montana/Miley Cyrus

national tour, including on-site activation and integration into Miley Cyrus’s Start All Over music video

• Executed HP and Nokia product placement partnership deals with various popular US movies, music

videos and TV series, including The Office, CSI, NCIS and Jumper

WILLIAM MORRIS AGENCY Beverly Hills, CA

NORTHWESTERN UNIVERSITY

Kellogg School of Management – Digital Marketing Strategies Certification, July 2021

UNIVERSITY OF NORTH TEXAS

B.A. in Communication Studies

minor in Drawing/Painting