THE ASK: Lysol Disinfectant Spray was looking for ways to to show how they are the go-to product for quickly sanitizing high-use areas.

MY SOLUTION: What better way to show Lysol’s effectiveness than to feature Schitt’s Creek motel owner, Stevie, taking care of the motel cleaning tasks while best friend David looks on.

HOW IT WORKED / RESULTS: The custom interstitial ran on-air leading into and surrounding Schitt’s Creek weekly episodes, overdelivering on estimated impressions while feeling like an extension of the show.