THE ASK: Snapple wanted to regain market share by tapping into its unique roots and showcasing how the beverage was born in NY.

MY SOLUTION: Created a cross-network, cross-platform campaign with NBCU, connecting Snapple with recognizable NY-based talent to share their love for Snapple.

HOW IT WORKED: The branded content series featuring NBCU talent Jimmy Fallon, Nick Cannon, Andy Cohen and more served as both Snapple marketing amplification across NBCU platforms and as additional NBCU show tune-in; a win-win for both sides.

THE RESULTS: Measurable lifts in Snapple value (+17%) and purchase intent (+13%); increased Snapple sales throughout the campaign, 1.6 Billon gross cross-platform brand impressions.