CUSTOM BRANDED CONTENT
THE ASK: Zillow wanted to find story-driven ways to show how the right home is just a few clicks away, no matter what you’re looking for.
MY SOLUTION: I leveraged the hilarious characters from PopTV’s original show, Hot Date, and created a cross-platform content to show that whether it's your dream date or your dream house, there's an app for that.
HOW IT WORKED / RESULTS: The custom interstitial ran on-air, on digital and social, overdelivering on estimated impressions and providing a fresh take on Zillow’s marketing objectives.