Hello, I am Caroline!
I help brands connect with fans through
innovative partnership and entertainment strategies
About me
I love helping brands tell better stories.
With experience working in agency, media, tech, brand, TV, studio and startup environments, I have a track record of building successful integrated campaigns and partnerships for Fortune 500 companies.
Background
Media
Partnerships
Brand &
Strategy
Sponsorships
Distribution
Talent
Social
Production
I’ve sat in every seat at the roundtable for creating successful branded content, partnerships and experiences.
I know what it takes to create collaborative and positive brand business outcomes.
Experience
Agency
I’ve honed my pitch & project prowess
at top agencies including William Morris Endeavor, TMA, Initiative & UTA
Platform / Distribution
I’ve finessed my creativity & collaboration chops
at companies like Microsoft Advertising, PopTV (ViacomCBS) & Sony Pictures Entertainment
Brand
I’ve built my strategy and storytelling skills
via campaigns for top brands including Google, Nestle, HP, Clorox, Kia & Keurig Dr Pepper
Key Areas of Expertise
Integrated Brand Marketing Strategy
I combine digital, social, entertainment and partnership marketing into brand strategies that flow and creative that is audience-relevant and resonant
Branded Content & Partnerships
Digital & Social Campaigns
From pop-ups to pop culture,
I create experiences that make brands part of the cultural zeitgiest in the right ways
I craft social and digital campaigns that connect brands to fans, turning likes and shares into buys and fanfare
My purpose
is to help people feel more connected
through stories.
My passion
lies in creating brand partnerships and experiences that not only build connection and resonance, but drive business growth.
I simplify the complex,
create purposeful value exchanges,
and push creative boundaries to break through.
#moiraswigs
Custom social AR filter created for “Visit Schitt’s Creek” experiential activation
Select Work Examples
State Farm x Visit Schitt’s Creek Brand Partnership
Lysol x Schitt’s Creek
Branded Content
Snapple x NBCU
Strategic Brand Partnership
Zillow x Hot Date
Branded Content
Reach out if you want to create impactful work together.
